Activate Your Audience: Turn Observers into Active Participants
Double A Labs creates seamless interactive experiences unmatched by other virtual meeting and event platforms.
Here’s how we can help you:
Education & Training
Elevate Remote Learning
Double A delivers the ideal virtual space for workshops, product training, and professional development, fostering collaboration to help your teams make the most of their learning time and build skills together.
Creator Collective
Situation
In September 2023, YouTube launched the YouTube Creator Collective, connecting thousands of creators across 15+ countries. To further support creators in mastering the platform and expanding their reach, YouTube partnered with Double A Labs to create the “Virtual Creator House,” an interactive space for learning, collaboration, and community building. By replicating the feel of in-person events, it empowered creators to produce more impactful content, driving audience growth and platform monetization.
Results
Over 18 months and 67 events, the “Virtual Creator House” garnered:
Over 10,000 attendees who spent over 90,000 minutes honing their influencer skills
14x engagement vs. standard video conferencing tools
63% increase in year over year event attendance
43% attendees stayed beyond the scheduled time to network
“Double A has been our go-to community, immersive platform for virtual events to connect and spark human connection amongst creators.”
“The product allows them to collaborate together thru synchronous and asynchronous events while having healthy competition thru a leaderboard. This resulted in a 11x growth in KPI’s YOY”
Dell Student Advocate Program (Futurist)
Situation
The Dell Student Advocate Program (also known as Futurist) is a year-long, social-first initiative designed to educate university students across the US, Canada, and the UK about Dell and Alienware’s premium laptops. By equipping participants with in-depth product knowledge and content creation skills, the program empowers them to become brand ambassadors, driving awareness through viral social media content. To further expand Dell’s presence in higher education, Double A Labs hosted virtual events where students could sharpen their storytelling abilities, network with peers, and collaborate on creative projects—all guided by industry speakers, content creators, and editors.
Results
Over a four year campiagn we:
Reduced cost per impressions (CPI) by 70% while increasing 911.60% throughout the life of the campaign.
Reduced cost per engagment (CPE) by 58% while increasing engagement 634% throughout the life of the campaign.
Drive Deeper Customer Insights
Customer Research & Panel Discussions
Unlock richer qualitative insights with a platform built for market research excellence. From focus groups to panel discussions, our solution fosters authentic participant engagement, empowering you to capture meaningful feedback and uncover actionable insights that drive smarter business decisions.
Student focus Group
Situation
Macmillan Learning, a leader in educational resources and digital learning, partnered with Double A Labs to engage a virtual focus group of college students. Using Double A Labs' innovative technology, they created an interactive, immersive environment that not only provided fresh insights into Macmillan's digital learning solutions but also evaluated the potential of Double A as a delivery platform.
Results
57 interactions per user vs. 3 interactions in standard video conferencing tools
60% positive shift in desire to attend more virtual events on the Double A Labs platform
40% positive shift toward seeing themselves using more technology for their schoolwork
DWEN AI Workshop
Situation
Dell Women’s Entrepreneur Network (DWEN), along with Microsoft and Dell for Startups, partners with Double A labs to host a workshop focused on the future of AI for small businesses. The event had a presentation along with breakouts with AI experts to ask questions one-on-one.
Results
67% participation in survey responses compared to average of 10%
55% of attendees signed up to attend a future workshop for AI specific solutions provided by Dell and Microsoft
23 interactions per user vs. 3 interactions in standard video conferencing tools
Brand Engagement & Activation
Foster Lasting Customer Connections
Create a unique space to share your brand story, showcase products, and engage directly with your community. Enjoy full ownership of your audience and data, unlocking new monetization opportunities while building meaningful connections that drive loyalty.
Cleveland Cavaliers Virtual Studio
The Cleveland Cavaliers, an NBA basketball team, wanted a cutting-edge digital solution to bring their global fan base closer than ever. Their goal? To make fans feel like VIPs, capture their insights firsthand, and boost sales on exclusive playoff gear.
Results
Situation
Over 18 months and 67 events, the “Virtual Creator House” garnered:
17 interactions per fan vs. 3 interactions in standard video conferencing tools
56% actively participated in the event
19% CTR to merchandise shop
“We love any type of platform that is changing consumer behavior… your platform is bringing people to an owned channel.”
Coach Jerritt Elliott Fanworld
Situation
Jerritt Elliott, head coach of University of Texas Volleyball, wanted to build a digital community that provided fans with direct access to special guests, up-to-date game day and season information, and opportunities to purchase merchandise.
Results
The Double A Labs difference:
18.2 interactions per fan vs. 3 interactions in standard video conferencing tools
26% of participants completed a survey and/or signed up to volunteer to support future volleyball events/games
5% of attendees made a purchase within the digital environment during the event