Austin Convention Center
March 13 - 22
South by Southwest is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. While the convention is running, downtown Austin becomes the center of the world of innovation. Many brands attend either to launch new companies or products, but some come to reinvent their brand with a younger trendier audience. Almost all worlds collide at this conference including Entertainment, Technology, Gaming, Music, and many more. SXSW is a great place to get inventive with your experiential marketing as attendees are searching for the newest and sometimes strangest activations in attendance.