November ~ December
DreamHack is a Swedish production company specializing in eSports tournaments and other gaming conventions. It is recognized by the Guinness Book of Records and Twin Galaxies as being the world's largest LAN party and computer festival with the world's fastest Internet connection, and the most generated traffic. The event hosts both professional and amateur levels of esports competition. It is the music festival of gaming events as you will see attendees sleeping at their computers during the event. Brands looking to attend should look to provide some service to attendees to improve the experience to maximize brand affinity.